Why Email Marketing No Longer Works (and what to use instead)
Outside of message boards, email was the primary mode of communication almost since the beginning of the Internet. And it didn’t take long for marketers to recognize this amazing new method of communication for what it was – a digital gold mine and yet another way to reach people with their products and ideas.
While most marketing experts would agree that email should comprise at least a small part of most businesses’ overall marketing strategy, many business owners are left wondering, due to the abysmal open and click thru rates of email marketing, if they should continue with email marketing at all, and if not, are their marketing dollars and efforts better spent somewhere else?
According to the AWeber 2020 Email Marketing Statistics Report, 75% of small businesses have an email open rate of 0%-50%, with the majority category being 11-25%. The reality is that most emails that are sent out are never even opened. And of those emails that are actually opened, that same report reveals that “77% of small businesses average email click thru rates of 0-10%.”
What if there was something better, FAR better? What if there was a marketing vehicle with an open rate of OVER NINETY-NINE PERCENT?
And what is that marketing vehicle? None other than SMS or Text Marketing.
There are a lot of reasons why the text message open rate is so high. One reason is that text spam is against federal law, so legitimate companies are not going to risk a $1500 per violation (per the Telephone Consumer Protection Act). Also, text messages are shorter and easier to read on the go, and not entangled with thousands of other text messages as emails are. And, since you have to opt in to receive text messages, most of the time you actually want to see the text message from that particular marketer.
Just think of your own experience with texts. Likely, the only texts you don’t open are the ones that are clearly spam. All other texts, including the legitimate marketing ones you opted in to, you open. Unlike marketing emails, which often time go straight to the “spam” folder or the “promotions” and “updates” tabs, text messages are seen almost instantaneously and in your regular stream of communication.
Given all of this, where do you think you should you prioritize your time and marketing dollars? And what is the best solution for Text (SMS) Marketing?
Enter perhaps the greatest texting platform ever invented: Project Broadcast!
Imagine text marketing on steroids. Imagine a platform where you can personally interact with your customers, with a phone number that is not your personal number, handled 100% through an app on your phone or tablet (or on your computer if preferred), yet can create all kinds of incredible automated marketing funnels that gives the consumer a very personal experience while giving you the automation that fits your busy lifestyle, all at incredibly affordable rates.
See below for a partial list of the amazing features Project Broadcast has to offer:
Project Broadcast Features
*Local Number* Get a local telephone number with your Project Broadcast account. Your contacts will receive messages from your local number.
*NO Contracts* Project Broadcast is a month to month service. Cancel at any time. Gimmick free.
*Templates* Store commonly used text messages, images, and voicemails in an unlimited number of templates for easy access in the future.
*Tags* Keep contacts organized using an unlimited number of tags. Tag contacts manually, when using keywords, or when importing.
*Unlimited Chat* Chat back and forth one on one via your Project Broadcast chat tab with your contacts without the worry of using credits.
*Outbound Calling* Use your Project Broadcast number to make outbound calls to your contacts.
*SMS and MMS* Send text messages with up to 1024 characters including emoji and image support. SMS and MMS messages are just 1 credit.
*Let Your VA Manage It!* Easily create a sub-account for your virtual assistant to manage and run your Project Broadcast account while keeping your most sensitive information (such as payment info) completely private!
*FREE Incoming Messages* Rest assured when receiving messages because all incoming SMS and MMS messages are unlimited and free!
*Mobile AND Web Version* Leverage the full featured mobile app available on both iOS and Android or by accessing our web version on your desktop.
*Voicemail Drops* Send recorded messages straight to your contact’s voicemail for higher engagement and a multi-faceted approach. Voicemail drops are only 2 credits.
*Rollover Credits* Remember these? 🙂 Credits renew each month. Didn’t use all your credits last month? No problem. Unused credits rollover!
*Unlimited Campaigns* Create unlimited campaigns. We support Drip, Time Lapse, Calendar, Anniversary, Repeating and Birthday campaign types. Fast Forward campaigns for easy testing.
*Schedule Broadcasts* Easily schedule a message to as many contacts as you like on a specific date and time.
*Insights* Use Project Broadcast’s industry leading message insights feature to understand your messages deliverabilty rating.
*Customize to YOUR Needs* Send campaigns, newsletters, set up keywords, OR just have a simple list that you text with important info in the moment.
Head over to Project Broadcast to see the FULL LIST of amazing features that start at just $15 per month! (Those of us who have been paying for email lists know what a steal these prices are!)
Yes, you CAN Learn this System – Easily!
All of the Project Broadcast training you need, in an easily digestible format, is out there! Not convinced? Check out the Project Broadcast web school that is completely free for all Project Broadcast members, regardless of their plan level! (Just click on “Training” at the top right of the page to see it!)
Would you prefer a video overview of Project Broadcast? Make sure to watch the video below from Project Broadcast’s creator and founder Jake Dempsey.
Head over to Project Broadcast to get started and get 500 credits added to your account!!