Oct 4, 2011

Dollar General Coupon Matchups & Deals



Dollar General Coupon Matchups

The following list has all of the deals for Dollar General for the current week. If a coupon is no longer available or has expired then there will be a line through the coupon.

Use the checkboxes by the deals to make your grocery list!

Make sure to also check our Printable Store Coupons page for more great savings at the store!

Don’t forget that you can do your own coupon match-ups using the Coupon Database for any items that you need to buy that are not listed here.

Multi-Item Deals
Kraft Miracle Whip, 30 oz $3.25 Get $1 off Clover Valley White Bread, 20 oz
Kraft Real Mayo, 30 oz $3.25 Get $1 off Clover Valley White Bread, 20 oz
Skippy Creamy Peanut Butter, 28 oz $3.85 Get $1 off Clover Valley White Bread, 20 oz
Baby Food & Care
DG Baby Box Diapers, 54 - 92 ct $12.95 Sizes: 3 - 6
Luvs Diapers Family Pack, 54 - 92 ct $15.00 Sizes: 3 - 6
Beverages
Drink Sticks, 6 - 8 ct $1.00 Includes: Select varieties Buy 3; Use (1) $1.00/3 Coupon
Mott's 100% Apple Juice, 64 oz $2.00
Sparkling ICE, 17 oz $1.00 Includes: Select varieties
Aquafina Water, 1 L $1.00
Campbell's V8 Smoothies, 64 oz $2.00
Clover Valley Non-Dairy Creamer, 10 oz $1.00 Includes: Original or Fat Free
Clover Valley Single Serve K-Cups, 12 ct $4.95 Includes: Donut Shop Blend or French Vanilla Cappucino
Clover Valley Water, 24 pk $2.50
Coca-Cola Diet Coke, 2 L $1.00 Must buy 3 to get discount price
Coca-Cola, 2 L $1.00 Must buy 3 to get discount price
Dasani Water, 1 L $1.00
Dewshine, 12 oz $1.00 Includes: Select varieties
Folgers 100% Colombian Coffee, 24.2 oz $7.50
Folgers Coffee Classic Roast, 30.5 oz $7.50
Folgers Gourmet Supreme Coffee, 24.2 oz $7.50
Fuze Beverages, 1 L $1.00 Includes: Select varieties
Gatorade Sports Drink, 32 oz $1.00 Includes: Select varieties
Gatorade Thirst Quencher, 4 pk 20 oz bottles $3.00 Includes: Select varieties
Hawaiian Punch, 1 gal $2.00 Includes: Select varieties
Lipton Brisk Iced Tea, 1 L $1.00 Includes: Select varieties
Lipton Iced Tea, 12 pk 16.9 oz $5.00 Includes: Select varieties
Lipton Tea, 1 gal $2.50
Lipton's Sparkling Iced Tea, 12 oz $1.00 Includes: Select varieties
Minute Maid Apple Juice, 125 ml 4 pk $1.00
Minute Maid Fruit Punch, 125 ml 4 pk $1.00
Mondo Drinks, 6 ct $1.00
Mountain Dew, 12 pk 12 oz cans $3.33 Must buy 3 to get discount price Excludes: Code Red or Voltage
Nestle Coffee-mate Original Powdered Coffee Creamer, 35.3 oz $4.95
Pepsi, 12 pk 12 oz $3.33 Must buy 3 to get discount price Includes: Select varieties
Powerade, 32 oz $0.65 Includes: Select varieties
Snapple, 16 oz $1.00 Includes: Select varieties
Sprite Products, 2 L $1.00 Must buy 3 to get discount price
Sunny D, 40 oz $1.00 Includes: Select varieties
Vitaminwater, 20 oz $1.00 Includes: Select varieties
Yoo-Hoo Chocolate Drink, 3 pk $1.00
Bread & Bakery
Sara Lee Wheat Bread, 16 - 24 oz $2.00
Breakfast & Cereal
General Mills Honey Nut Cheerios Cereal, 12.25 oz $2.00 Must buy 3 to get discount price
Lucky Charms Cereal Bars, 6 ct $2.50
Reese's Puffs Cereal Bars, 6 ct $2.50
Canned Goods & Soups
Chef Boyardee Canned Pasta, 14.5 - 15 oz $0.85 Includes: Select varieties Buy 4; Use (1) $.75/4 Coupon
Libby's Canned Vegetables, 14.5 - 15 oz $0.50 Includes: Select varieties
Clover Valley Chunk Light Tuna, 5 oz $0.50 Must buy 6 to get discount price; Limit 6
Condiments, Spice & Baking
Betty Crocker Family-Size Fudge Brownie Mix, 18.3 oz $1.25
Clover Valley Ketchup, 24 oz $1.00
Clover Valley Marinade, 12.25 oz $1.00
Clover Valley Mustard, 14 oz $1.00
Clover Valley Salad Dressing, 16 oz $1.00 Includes: Select varieties
Clover Valley Vegetable Oil, 48 oz $2.35
Ragu Pasta Sauce, 16 - 24 oz $1.50 Must buy 2 to get discount price Includes: Select varieties
Welch's Concord Grape Jelly, 30 oz $1.75
Welch's Concord Grape Squeeze Jelly, 20 oz $1.75
Cookies, Snacks & Candy
Lance Crackers, 6 pk $1.00 Buy 2; Use (1) $1.00/2 Coupon
Pringles Super Stack Chips, 5.68 - 6.4 oz $1.25 Includes: Select varieties Buy 2; Use (1) $.75/2 Coupon
Theater Box Size Candy. 3.4 - 5 oz $1.00 Includes: Select varieties Buy 2; Use one $.50/2 Coupon
Chex Mix, 8.75 oz $2.00 Includes: Traditional or Cheddar Buy 2; Use (1) $1.00/2 Coupon
Clover Valley Crackers, 7.5 - 16 oz $1.50 Includes: Select varieties
Clover Valley Mini Pretzel Twists or Sticks, 12 oz $1.00
Clover Valley Peanuts, 16 oz $2.85 Includes: Salted, Unsalted or Honey Roasted
Clover Valley Potato Chips, 5 oz $1.00
Clover Valley Potato Sticks, 4 oz $1.00
Clover Valley Sandwich Cremes, 13 oz $1.00 Includes: Select varieties
Clover Valley Sugar Wafers, 8 oz $1.00
Cloverhill Big Honey Buns, 3 ct $1.00
DG Literacy Cookies, 8.5 oz $1.00
Dole Fruit Cups, 4 pk $2.00 Includes: Select varieties
Frito-Lay Lay's Potato Chips, 10 - 10.5 oz $2.00 Must buy 2 to get discount price Includes: Select varieties
Frito-Lay Multipack, 20 ct $5.95 Includes: Select varieties
General Mills Fiber One Bars, 5 - 6 ct $2.95 Includes: Select varieties
Hostess Single Serve Cakes $1.00 Includes: Select varieties
Hunt's Snack Pack Gelatin, 4 pk $1.00 Includes: Select varieties
Hunt's Snack Pack, 4 pk $1.00 Includes: Select varieties
Kellogg's Grab Bags, 3 oz $1.00
Lance Cookies, 6 pk $1.00
Nabisco Cheese Nips, 9 oz $1.50 Buy 2; Use (1) $.75/2 Coupon
Nabisco Chips Ahoy! Cookies, 9.5 - 13 oz $2.00 Must buy 2 to get discount price Includes: Select varieties $2.00 Includes MobiSave Rebate
Nabisco Honey Maid Graham Crackers, 14.4 oz $2.50 Includes: Select varieties Buy 2; Use (1) $.75/2 Coupon
Nabisco Ritz Toasted Chips, 8.1 oz $2.50 Includes: Sour Cream and Onion
Nature Valley Granola Bars, 6 ct $2.95 Includes: Select varieties
Nestle Peg Candy, 3 - 4.2 oz $1.00 Includes: Select varieties
Sara Lee MIni Donuts, 10 - 10.5 oz $2.00
Sweet Smiles Candy, 4.4 - 10 oz $1.00
Tastykake Donuts, 10 - 11.5 oz $2.00
Frozen Foods
DiGiorno Rising Crust Pizza, 28.3 - 31.5 oz $5.00 Includes: Select varieties
Nestle Multi-pack Ice Cream Novelties, 4-12 ct $3.00 Includes: Select varieties
Totino's Party Pizza $1.50 Includes: Select varieties
Totino's Pizza Rolls, 7.5 - 10.7 oz $1.50 Includes: Select varieties
Grains, Pasta & Sides
Barilla Pasta, 16 oz $1.00 Includes: Select varieties $1.00 Includes MobiSave Rebate
Betty Crocker Hamburger Helper, 5.6 - 6.4 oz $1.00 Includes: Select varieties Buy 3; Use (1) $.75/3 Coupon
Kraft Macaroni & Cheese or Velveeta Cups, 4 pk $3.00 Includes: Select varieties
Home Supplies
Air Wick Freshmatic Refills, 6.17 oz $5.00 Includes: Select varieties
Air Wick Twin Oil Refills, 1.34 oz $5.00 Includes: Select varieties
Bounce Bursts Beads, 9.7 oz $3.95 Includes: Select varieties Buy 2; Use (1) $2.50/2 Coupon
Bounce Fabric Softener Sheets, 105 ct $3.95 Includes: Select varieties
Bounty Basic Paper Towels, 6 Big Rolls $4.95
Bounty Paper Towels, 6 ct $4.95 Buy 2
Charmin Bathroom Tissue, 8 Mega Rolls $8.50 Includes: Ultra Soft or Strong
Clorox Clean-Up Cleaner, 24 oz $2.50 Includes: Select varieties
Clorox Disinfecting Wipes, 3 pk 35 ct $5.00 $5.00 Includes MobiSave Rebate
Clorox Liquid Bleach, 121 oz $3.75 Includes: Select varieties
Cottonelle Bath Tissue, 12 big rolls $4.50 Includes: Select varieties
Cottonelle Moist Wipes Tub, 42 ct $2.00
Cutter Insect Repellent, Twin Pack, 6 oz ea $5.00
DG HOme Foam Bowls, 15 ct $1.00
DG Home Bath Tissue, 1000 Sheets, 12 Rolls $5.95
DG Home Foam Bowls, 30 ct $1.00
DG Home Foam Cups & Lids, 6 ct 20% OFF
DG Home Foam Cups, 20 ct $1.00
DG Home Foam Cups, 45 ct $1.00
DG Home Foam Plates, 180 ct 20% OFF
DG Home Foam Plates, 30 ct $1.00
DG Home Foam Trays, 30 ct 20% OFF
DG Home Green Plastic Cups, 64 ct 20% OFF
DG Home Heavy Duty Bowls $3.75 Includes: Select varieties
DG Home Heavy Duty Designer Plates $3.75 Includes: Select varieties
DG Home Paper Towels, 1 ct $1.00
DG Home Ultra Designer Plates $3.75 Includes: Select varieties
DG home Premium Prints Paper Towels, 6 ct $4.50
Dawn Ultra Dish Liquid, 18 oz $2.50 Includes: Select varieties
Downy Fabric Softener Sheets, 105 ct $3.95 Includes: Select varieties Buy 3; Use (1) $3.00/3 Coupon
Downy Liquid Fabric Softener, 41 - 51 oz $3.95 Includes: Select varieties Buy 3; Use (1) $3.00/3 Coupon
Downy Unstopables In-Wash Scent Booster, 9.7 oz $3.95 Includes: Select varieties Buy 2; Use (1) $2.50/2 Coupon
Energizer Alkaline Batteries, 4 pk AA or AAA $3.75
Febreze Air Effects, 9.7 oz $2.75 Includes: Select varieties
Febreze Candle, 3.5 oz $2.75 Includes: Select varieties
Febreze Car Scents, 1 ct $2.75 Includes: Select varieties
Febreze Wax Melts, 2.75 oz $2.75 Includes: Select varieties
Gain Fireworks, 9.7 oz $3.95 Includes: Select varieties Buy 2; Use (1) $2.50/2 Coupon
Gain Flings!, 14 ct $4.45 Includes: Select varieties Buy 2; Use (1) $2.50/2 Coupon
Glad Trash Bags $5.00 Includes: 13, 30, or 33 Gallon $4.00 Buy 1; Use (1) $1.00/1 Coupon; Includes MobiSave Rebate
Glade Aerosol, 8 oz $1.00 Includes: Select varieties
Glade Gel Solid Air Fresheners, 6 oz $1.00
JIffy-Foil Roaster with Lid, 2 pk $2.50 Includes: Medium, Giant or Deep
Kingsford Lighter Fluid, 32 oz $4.00
Kingsford Match Light Charcoal, 6.2 - 6.7 lb $7.50
Kingsford Original Charcoal, 7.7 - 8.3 lb $6.50
LA's Totally Awesome Laundry Detergent, 64 oz $1.00 Includes: Select varieties
Lysol Disinfectant Spray, 12.5 oz $3.95 Includes: Select varieties
Mr. Clean All-Purpose Cleaner, 40 - 48 oz $2.75 Includes: Select varieties
Puffs Plus Lotion Facial Tissue, 180 ct $1.50
Purex Liquid Laundry Detergent, 75 oz $4.00 Includes: Select varieties
Raid Ant & Roach Killer, 17.5 oz $3.95 Includes: Select varieties $2.95 Buy 1; Use (1) $1.00/1 Coupon; Includes Ibotta Rebate
Raid Ant Killer, 17.5 oz $3.95 $2.95 Buy 1; Use (1) $1.00/1 Coupon; Includes Ibotta Rebate
Raid Flying Insect Killer, 18 oz $4.50 $3.50 Buy 1; Use (1) $1.00/1 Coupon; Includes Ibotta Rebate
Raid Wasp & Hornet Killer, 17.5 oz $4.50 $3.50 Buy 1; Use (1) $1.00/1 Coupon; Includes Ibotta Rebate
Rubbermaid Pitcher, 1 Gal $3.00
Rubbermaid Premium Chug Bottle, 20 oz $3.00
Scrubbing Bubbles Bathroom Cleaner, 32 oz $3.00 Includes: Select varieties $2.50 Buy 2; Use (2) $.50/1 Coupons; Includes Ibotta Rebate
Smart & Simple All Purpose Cleaner Trigger, 40 oz $1.00
Smart & Simple Bags, 40 - 46 ct $1.00 Includes: Quart, Gallon, Sandwich, Snack or Lunch
Smart & Simple Dish Soap, 50 oz $1.00
Smart & Simple Napkins, 150 ct $1.00
Sun Liquid Laundry Detergent, 150 oz $3.95 Includes: Select varieties
Swiffer 360 Duster Starter Kit $10.00
Swiffer Floor Sweeper Wet Cloth Refills, 12 ct $4.50
Swiffer Sweeper Dry Refill, 16 ct $4.50
Swiffer Sweeper Starter Kit $10.00
Tide Liquid Laundry Detergent, 69 - 75 oz $7.50 Includes: Select varieties
Tide PODS Laundry Detergent, 14 ct $4.45 Includes: Select varieties Buy 2; Use (1) $2.50/2 Coupon
Top Job Non-Concentrated Bleach, 96 oz $1.00
Viva Paper Towels, Single Roll $1.75
Windex Original Glass Cleaner, 26 oz $3.00 Includes: Select varieties
Ziploc Gallon Freezer Bags, 28 ct $5.00
Ziploc Quart Freezer Bags, 38 ct $5.00
Ziploc Sandwich Bags, 162 ct $4.00
Office Supplies
Elmer's School Glue, 4 oz $0.50
IMagine Glue Sticks, 3 pk $0.25
Westcott Plastic Ruler $0.33
iMagine Large Glue Stick, 1 ct $0.25
iMagine School Glue, 4 - 5 oz $0.25
Paper School Supplies
Composition Book, ea $0.50 Includes: Marble or Poly
Filler Paper, 125 ct $0.50 Includes: College or Wide Rule
Personal Care
Save $2 Instantly when you spend $6 on any Suave Items
Suave Body Wash, 12 oz $2.00 Includes: Select varieties Buy 4; Use (2) B1G1 Coupons; Includes Instant Savings
Suave Professionals Gold Line Shampoo or Conditioner, 12.6 oz $3.00 Includes: Select varieties Buy 2; Use (1) B1G1 Coupon; Includes Instant Savings
Suave Deodorant, 2.6 oz $1.75 Includes: Select varieties Buy 4; Use (2) $.50/1 Coupons; Includes Instant Savings
Suave Kids 2-in-1 Shampoo, 12 oz $2.00 Includes: Select varieties Buy 3; Use (1) $1.00/2 Coupon; Includes Instant Savings
Suave Lotion, 18 oz $3.00 Includes: Select varieties Buy 2; Includes Instant Savings
Colgate Toothbrush, 1 ct $0.75 Includes: Extra Clean
Ivory Bar Soap, 3 ct $1.00 Includes: Select varieties
Wet n Wild Cosmetics $1.00 Includes: Select varieties
Aim Toothpaste, 6 oz $0.75 Includes: Select varieties
Belle Bobby Pins, 100 ct $1.00
Belle Elastics, 20 ct $1.00
Belle Rubber Bands, 500 ct $1.00
Clairol Nice 'n Easy Root Touch-Up, 1 ct $6.85 Includes: Select varieties
Colgate Maxfresh Toothpaste, Twin Pack, 6 oz ea $5.00
Colgate Total Mouthwash, 1L $5.00
Colgate Total Whitening Toothpaste, 2 pk 6 oz ea $5.00
DG Beauty Make-Up Remover Facial Wipes, 25 ct $3.50 Includes: Select varieties
DG Health Anticavity Fluoride Mouthwash, 1 L $2.95
DG Health Mouthwash, 1.5 L $2.95 Includes: Select varieties
DG Health Protective Underwear, 14 - 18 ct $8.95 Includes: Select varieties
Pantene Pro-V Shampoo or Conditioner, 20 - 21.1 oz $5.00 Includes: Select varieties
Pepsodent Toothpaste, 6 oz $0.75 Includes: Select varieties
Poise Bladder Control Pads or Liners, 12 - 54 ct $5.00
U by Kotex Maxi Pads, 14 - 18 ct $4.25 Includes: Select varieties
U by Kotex Maxi Pads, 14 - 24 ct $3.25 Includes: Select varieties
U by Kotex Security Tampons, 18 ct $3.25 Includes: Select varieties
U by Kotex Tampons, 18 ct $4.25 Includes: Select varieties
Pet Care
Alpo Canned Dog Food, 13 - 13.2 oz $0.60 Includes: Select varieties Buy 12; Use (1) $1.50/12 Coupon
Alpo Variety Snaps, 16 oz $2.00
Purina Alpo Wholesome Biscuits, 24 oz $2.00
9Lives Canned Food, 5.5 oz $0.33 Includes: Select varieties
9Lives Dry Cat Food, 3.15 lb $3.50 Includes: Daily Essentials or Plus Care
Alpo Dry Dog Food, 14 lb $7.50 Includes: Prime Cuts or Come & Get It!
Alpo Meal Helpers, 16 oz $2.00
EverPet Cat Essentials Dry Cat Food, 11 lb $7.50
EverPet Gourmet Blend Dry Cat Food, 10 lb $6.25
Purina Dog Chow Dog Food, 4.4 lb $5.25
Purina Little Bites Dog Food, 4 lb $5.25
Purina Puppy Chow Dog Food, 4.4 lb $5.25
Pharmacy
Benadryl Allergy Relief, 24 ct $4.50 Includes: UltraTabs or Dye-Free Liquid Gels
Benadryl Children's Allergy, 4 oz $4.50
Benadryl Itch Stopping Cream, 1 oz $4.50 Includes: Extra Strength
Benadryl-D Children's, 4 oz $4.50
DG Body Men's Triple Blade Disposable Razors, 5 ct $3.75
DG Body Triple Blade Pivot Razors, 4 ct $3.75
DG Health Plastic Tampons, 18 - 20 ct $2.50 Includes: Select varieties
DG body Crossover Triple Blade Women's Razors, 5 ct $3.75
Rexall Bandage Roll, 4.5x4 yd $2.00
Rexall Bandages Waterproof Heavy Duty, 20 ct $2.00
Rexall Bandages XL, 10 ct $2.00
Rexall Clear Tape, 1x10 yd $2.00
Sundown Naturals Fish Oil 1200 mg, 90 ct $5.00
Sundown Naturals Hair, Skin & Nails, 60 ct $5.00
Sundown Naturals Magnesium 500 mg, 100 ct $5.00
Sundown Naturals Melatonin 5 mg, 60 ct $5.00
Sundown Naturals Vitamin B-12 1000mcg, 60 ct $5.00
Refrigerated
Lunchables, 2 - 2.3 oz $1.00
Writing School Supplies
IMagine Crayons, 24 ct $0.33
Westcott Finger Grip $0.33
iMagine Cap Erasers, 25 ct $0.33
iMagine Pink Erasers, 2 ct $0.33
Office Supplies
Elmer's School Glue, 4 oz $0.50
IMagine Glue Sticks, 3 pk $0.25
iMagine Large Glue Stick, 1 ct $0.25
iMagine School Glue, 4 - 5 oz $0.25
Westcott Plastic Ruler $0.33
Organization School Supplies
DG Office Index Dividers, 5 ct $0.33 Sale Valid: 7/29 - 7/31 Only Includes: Paper or Poly
Paper School Supplies
Composition Book, ea $0.50 Includes: Marble or Poly
Filler Paper, 125 ct $0.50 Includes: College or Wide Rule
Writing School Supplies
IMagine Crayons, 24 ct $0.33
Paper Mate Inkjoy Pens, 2 ct $0.50 Sale Valid: 7/29 - 7/31 Only
Sharpie Marker, 1 ct $0.50 Sale Valid: 7/29 - 7/31 Only Includes: Fine or Ultra Fine
Westcott Finger Grip $0.33
iMagine Cap Erasers, 25 ct $0.33
iMagine Pink Erasers, 2 ct $0.33
Baby Food & Care
DG Baby Swim Pants, 10 - 12 ct $5.00 Sizes: S - L
Beverages
Folgers Coffee, 22.6 oz $5.95 $5.95 Includes MobiSave Rebate
Mountain Dew, 6 pk 0.5 L btls B2G1 Excludes: Code Red and Voltage
Pepsi Products, 6 pk 16 oz bottles B2G1 Includes: Select varieties
Red Bull Energy Drink, 4 pk $5.95 Includes: Select varieties
Canned Goods & Soups
StarKist Chunk White Tuna, 5 oz $1.00 Must buy 3 to get discount price
StarKist Solid White Albacore Tuna, 5 oz $1.00 Must buy 3 to get discount price
Cookies, Snacks & Candy
Planters Peanuts, 9.5 - 10 oz $1.75 Includes: Salted or Honey Roasted
Cheetos, 8 - 9 oz $2.00 Must buy 2 to get discount price Includes: Select varieties
Frito-Lay Fritos Corn Chips, 9.75 oz $2.00 Must buy 2 to get discount price Includes: Select varieties
Keebler Town House Crackers, 9.2 - 10 oz $2.00 Includes: Pretzel Thins Sea Salt, Pita Sea Salt or FlipSides Original
Frozen Foods
Haagen-Dazs Almond Bars, 3 ct $3.00
Haagen-Dazs Ice Cream, 14 oz $3.00 Includes: Select varieties
Home Supplies
Sparkle Paper Towels, 6 Rolls $3.95
Xtra Liquid Detergent, 75 oz $1.95
Arm & Hammer Laundry Detergent, 61.25 - 75 oz $3.50
Charmin Basic Bath Tissue, 20 Double Rolls $7.95
DG Home Trash Bags $5.95 Includes: Select varieties
GE Light Bulbs, Halogen 29W, 43W, 53W, 72W, 2 pk $3.00
Organization School Supplies
DG Office Index Dividers, 5 ct $0.33 Includes: Paper or Poly
Packaged Meats
Eckrich All Meat Franks, 14 oz $1.50
Eckrich Cheese Franks, 12 oz $1.50
Eckrich Smoked Sausage, 14 oz $2.00 Includes: Rope or Links
Pet Care
Cat's Pride Fresh & Light Cat Litter, 15 lb $6.00
EverPet Dry Dog Food, 28 lb $9.95 Includes: Grilled Beef, Chicken & Cheese Flavor
Gravy Train Dry Dog Food, 3.5 lb $2.00 Includes: Beef or Beef, Liver and Bacon
Meow Mix Original Cat Food, 10 lb $8.25
Writing School Supplies
Paper Mate Inkjoy Pens, 2 ct $0.50
Sharpie Marker, 1 ct $0.50 Includes: Fine or Ultra Fine

Be sure to check the Retail Coupons database for any Dollar General coupons before you head to the store!

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Disclosure of Material Connection: Some of the links in the post above may be "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
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