May 4, 2012

How Can You Tell The Difference Between A Manufacturer’s Coupon & A Store Coupon?


We are excited to add a weekly question and answer feature to Surviving the Stores!  It doesn’t matter if you are just starting to tighten your budget belt, or if you are a seasoned couponing veteran, there is always new information to be learned. This will be a great resource for everybody!  So if you have a question, don’t be afraid to ask – chances are there are plenty more people out there wondering the same thing 😉

Q: How can I tell the difference between a Manufacturer’s coupon and a Store coupon?

A: This is a great question because it can be a little tricky sometimes!  But once you know a few key points, it will be easy to tell the difference between the two.  Here is a manufacturer’s coupon:

  • It is clearly marked “Manufacturer’s Coupon” at the top
  • There are redemption instructions for the retailer in the fine print (this is how they get reimbursed from the company who releases the coupon)

Now take a look at a Store Coupon:

  • It is clearly marked a “Target Web Coupon” at the top.  Other stores may just state, “Store Coupon”.  There is no mention of the manufacturer.
  • There are no redemption instructions for the retailer (the store does not get reimbursed for store coupons)

Those examples are pretty straight forward…but what about this one?

This coupon is marked “Manufacturer’s Coupon”, but it has “available at” or “redeemable at” and a specific store’s logo.

These are still manufacturer’s coupons and can be used at any store that accepts manufacturer’s coupons! Walmart just pays extra to have their branding on the coupon.

Hopefully that helps to clear up some of the confusion!

Related articles:

How to stack manufacturer’s coupons with store coupons
How to organize your coupons
How to spot a fraudulent coupon

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  1. Melissa Davidson says:

    I took one of the coupons that said “available at Walmart” to my local grocery store over the weekend and the cashier didn’t want to take it. She went and asked someone and they told her to give it to me, but it was with a “just this once” attitude. This store is normally good about accepting coupons, so it was a bit surprising.

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